Smarter Capital, a leading acquisition Group based in the Southwest, is thrilled to announce its successful acquisition of ActivelyOutdoors, a specialist Facebook and Instagram advertising agency based near Watford. This strategic move marks a significant step forward for both companies as they join forces to expand their reach and enhance their service offerings.
ActivelyOutdoors, founded by James Hamilton in 2018, will continue its operations under the Digital Marketing vertical of Smarter Capital. This acquisition strengthens the Group's client portfolio, incorporating renowned brands in the outdoor industry such as Orro Bikes. By leveraging the company’s expertise, Smarter Capital aims to continue to elevate its B2B and D2C offerings.
With a proven track record of delivering exceptional Paid Media campaigns across the Meta platform for high-ticket D2C offers, ActivelyOutdoors will utilize its skill set and solid industry reputation to provide the same level of quality service and results to an expanded client base.
Looking ahead, Smarter Capital plans to continue its growth trajectory in 2023 by implementing a new Sales & Marketing plan across the Group and expanding its team.
The acquisition provides ActivelyOutdoors with access to a wealth of resources available within the Group, including a centralised finance team and a B2B lead generation machine, facilitating the acquisition of new clients at scale. The extended board will contribute to evolving the overall strategy, while peer support opportunities will create a collaborative environment for the teams from both companies.
Expressing his enthusiasm for the merger, James Hamilton, Founder of ActivelyOutdoors, stated:
'I'm thrilled to join a forward-thinking and ambitious team. While I could have continued building the business with my team alone, I firmly believe that Smarter Capital's vision will enable us to deliver more collectively and significantly enhance our shareholder value'.'
The collaboration between Smarter Capital and ActivelyOutdoors promises numerous benefits, including access to wider resources, new training opportunities, and cross-company role sharing and career progression for both teams. The acquisition also sets the stage for new horizons and growth prospects for the company within the Group.
Karl Paul, Chairman of Smarter Capital, expressed his excitement about the acquisition, saying:
'Getting to know James and witnessing the growth and operational excellence of ActivelyOutdoors has been a pleasure. We are confident that our collective efforts will add substantial value and allow us to fulfil James' vision as well as the overall objectives of Smarter Capital.'
With a strong focus on digital marketing, design, and development and e-ommerce businesses, Smarter Capital remains dedicated to expanding its presence and solidifying its position in the market. The group has ambitious plans for further expansion, aiming to achieve £12 million revenue by the end of 2024.
Back to News