Firewood, Wood Pellets and Briquettes

Smarter Capital & Rex Brown Acquire White Horse Energy

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Smarter Capital Ltd and Rex Brown Ltd have acquired White Horse Energy, a leading supplier of wood pellets, kiln dried firewood, and wood briquettes in the UK

Smarter Capital Ltd, in partnership with marketplace expert Rex Brown Ltd, is pleased to announce the acquisition of White Horse Energy. This acquisition includes the processing plant in South Africa, where products are manufactured and then exported to the UK, ensuring a seamless supply chain for their high-quality biomass products.

White Horse Energy

White Horse Energy stands out in the industry as the only specialist bagged wood pellet retailer with representation on the board of the UK Pellet Council. This unique position allows the company to advocate for their customers' needs and requirements at the highest level.

Additionally, White Horse Energy's commitment to customer satisfaction has been consistently recognised with the Feefo Platinum Service award for several years.

The recent acquisition was conducted through a financial restructuring process, which has not only safeguarded dozens of jobs and ensured the continuity of operations, but ensured there has been no break in supply to customers.

With normal trading set to resume, White Horse Energy is projected to achieve over £15,000,000 in revenue and approximately £1,000,000 in EBIT over the next twelve months.


Ash Kandhari of Rex Brown Ltd expressed his enthusiasm for the acquisition, stating:

Ash Kandhari

'We are thrilled to partner with Smarter Capital in acquiring White Horse Energy.

This acquisition not only secures the future of a leading supplier in the biomass industry but also aligns perfectly with our commitment to sustainable energy solutions.

We look forward to driving significant growth and innovation in the market, leveraging our combined expertise and resources.'


Karl Paul, Chairman of Smarter Capital, commented:

Karl Paul

'It's great to see Smarter Capital continue to accelerate its acquisitive growth with larger businesses and those that offer significant growth opportunities.

White Horse Energy also plays into the core skills and competencies of the wider Smarter Capital executive team, and there will be lots of value that can be added to further accelerate the business' growth over the coming years.'


The new owners, along with the White Horse Energy executive team, have ambitious plans for significant growth through a multichannel approach. This strategic direction aligns with the broader trends in the biomass energy market.

EcoBlaze Wood Briquettes

According to recent reports, the global firewood market is projected to reach USD 1.5 billion by 2031, growing at a compound annual growth rate (CAGR) of 4.2% from 2022 to 2031 (Allied Market Research) (EIN Presswire).

This market includes various products such as fireplace logs, pellets, and briquettes, which are increasingly sought after for heating and cooking purposes.

White Horse Energy is well-positioned within this growing market, driven by rising awareness and demand for sustainable heating solutions. The market's expansion is supported by trends in environmental sustainability and the need for renewable energy alternatives.


About Smarter Capital

Smarter Capital is dedicated to providing innovative solutions that empower businesses to thrive in the digital era. With a focus on E-commerce, B2B Distribution, IT, F&S, and wholesale businesses, Smarter Capital sets the standard for exceptional results and superior customer service.

Are you eager to explore how we can join forces and catapult your business to new heights? Let's have an informal chat about the endless possibilities that await. Enquire today and let's kickstart your journey towards unmatched success!


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