Smarter Capital continues its remarkable growth trajectory with the announcement of its latest acquisition: a majority stake in Taunton based Party on Balloons.
This strategic move marks yet another milestone in Smarter Capital's rapid expansion and underscores the company's commitment to fostering growth within the E-commerce sector.
Party on Balloons is a well established, vibrant and innovative E-commerce supplier with over 20 years of experience and renowned for its personalised bubble and helium balloons, catering to consumers and businesses across the UK.
Their exceptional capabilities, dedicated team, and unwavering commitment to customer satisfaction provide a solid foundation for significant future growth.
Gavin Alexander, Managing Director of Smarter Capital's E-commerce Vertical, commented:
'We are thrilled to welcome Party on Balloons into the Smarter Capital family.'
'Their creativity, attention to detail, and enthusiastic team perfectly align with our vision for growth and innovation in the E-commerce landscape.'
The acquisition of Party on Balloons represents a pivotal moment for both companies.
Smarter Capital is poised to provide invaluable guidance and support to Party on Balloons' Founder, Benjamin Arnold, as they embark on this exciting new chapter of expansion.
Benjamin Arnold, Director of Party on Balloons, shared his enthusiasm about the partnership, stating
'It takes time to choose the correct path for the future of a business, the decisions made can change the lives of all colleagues and their families and so it is not one I took lightly.'
'We were subject to many approaches, however, above all else, Smarter Capital's core values stood out as the deciding factor in making this choice.'
'The partnership allowed us to dovetail our skill sets whilst keeping the three core building blocks of our business intact: the best quality products, the best possible service and a family-based approach to our staff.'
'This new partnership will allow us to concentrate on our core values whilst delivering greater brand awareness and enhanced marketing to support the growth, something we have never mastered before.'
'We are confident that the detailed analysis provided by Smarter Capital throughout this process will develop into a bright future for all involved in this fantastic company.'
This collaboration opens a world of opportunities for Party on Balloons to enhance its Direct-to-Consumer offering and strengthen its Business-to-Business division. The synergy between the two companies promises to deliver exceptional value and service to customers, both new and existing.
Party on Balloons are ready and eager for the journey ahead! With Smarter Capital's strategic guidance and support, the company will be able to achieve remarkable growth and continue delivering memorable experiences through their innovative balloon designs.
About Smarter Capital
Smarter Capital remains committed to its mission of providing innovative solutions that empower businesses to thrive in the digital era.
With a focus on E-commerce, IT, wholesale, and distribution sectors, Smarter Capital continues to set the standard for exceptional results and superior customer service.
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