Smarter Capital, a dynamic and ambitious acquisition company based in the Southwest of England, is pleased to announce its latest milestone in the acquisition of a majority stake in Outsearch Ltd, a renowned Bristol-based PPC agency. This strategic move allows Smarter Capital to further expand its service offerings, specifically in the realm of Google PPC.
Having successfully completed three acquisitions in the past nine months, Smarter Capital is rapidly progressing towards its financial targets while establishing itself as a leading player in the industry. The acquisition of Outsearch Ltd, founded in 2016, aligns perfectly with the Group's vision of delivering exceptional services to clients and operating at an accelerated pace.
Outsearch Ltd has built a strong reputation as an expert PPC agency, consistently achieving outstanding results for its clients across various sectors. With a particular focus on enhancing ecommerce businesses, the company seamlessly fits into Smarter Capital's core vertical, providing further ample opportunities for growth and synergy between the acquired businesses.
With an impressive average return on ad spend (ROAS) of 7.4X for its clients, Outsearch has garnered a loyal and satisfied customer base. Combining its exceptional track record with Smarter Capital's robust sales and marketing capabilities, the combined teams are highly confident in scaling the business profitably and swiftly.
Mike Walker, founder and Head of Client Delivery at Outsearch, expressed his enthusiasm about the deal, stating:
'It's an exciting time for all of us here at Outsearch. While we have been committed to delivering outstanding results for our clients, we lacked a strategic focus on growing our own business. Joining forces with Smarter Capital and plugging into their infrastructure and lead generation machine will undoubtedly propel us to new heights.'
With the addition of Outsearch to its portfolio, Smarter Capital's annual revenue run rate now surpasses £3 million. The Group has several other acquisitions progressing in its pipeline as it approaches the end of H2 2023, remaining on track to achieve its Phase One revenue target of £12 million by the end of 2024.
Pete Howarth, founder and CTO at Smarter Capital, expressed his excitement about the new addition, saying:
'We are thrilled to bring a PPC agency of OutSearch's calibre into our Group. This capability will enable us to deliver exceptional campaigns for clients of all sizes and budgets. Mike's commitment to customer satisfaction and delivering tangible results is admirable. Together with the rest of the Group board, we are fully focused on developing a robust business plan for Outsearch, implementing effective sales and marketing strategies, and propelling this business through significant growth.'
Smarter Capital is a prominent acquisition company based in the Southwest region. With a focus on digital marketing, design, development and e-commerce businesses, the Group aims to drive growth and profitability through strategic acquisitions and operational excellence.
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