Are you a business owner or founder with the ambition to grow your company and realise greater value? Smarter Capital works with people just like you, supporting the journey through acquisition, earn-out and a profitable exit.

Founders joining the Smarter Capital group
Our model combines capital, practical support and shared expertise to help founders build stronger, more valuable businesses.

A route to exit, with support along the way

There are many reasons why a business owner may consider selling a portion, a majority or all of their company.

You may want to accelerate growth, gain support from an experienced and ambitious board, reduce personal risk, free up time or move on to build or acquire another business.

A Route to Exit

We can structure minority, majority or full acquisitions around your personal objectives and the needs of the business.

Support & Collaboration

Our operating model brings experienced people, specialist expertise and practical resources into the business.

Freedom to Focus

We can help remove the responsibilities you enjoy least, allowing you to concentrate on the areas where you add the most value.

The businesses we want to work with

We are particularly interested in established businesses operating within our target verticals, typically with annual revenue between £500,000 and £10 million.

Our ideal partners are founders who want to maximise the value of their exit over the next three to four years while continuing to build a stronger and more scalable company.

£500k–£10mTypical revenue range
3–4 yearsTypical value-realisation horizon
ProfitableEstablished underlying economics

Our goal is not only to help owners increase revenue and profit, but also to improve the quality, resilience and strategic value of the company so it may ultimately command a stronger exit multiple.

Collaborative founder growth partnership
Founders retain access to a wider group of experienced operators, specialists and board-level support.

Building value through shared growth

Our group strategy is focused on developing high-performing business verticals with meaningful scale and earnings.

Historically, the group targeted approximately £3 million of EBIT across each of its primary verticals, creating the option to sell, spin off or continue scaling those divisions.

Our Vision

Once a vertical has reached sufficient scale, we may pursue an exit to private equity or a strategic acquirer, continue growing the group further or explore a public-market opportunity.

Maximising Value

By acquiring good businesses at fair market values and building a larger, better-resourced group, there is potential to achieve a materially higher exit multiple in the future.

Wealth Creation

Founder-shareholders may be able to release some equity when joining, receive dividends during the growth journey and participate in a second exit at a higher valuation.

A flexible deal structure

Each transaction is shaped around the founder, the business and the long-term plan. This may include a partial sale, majority investment, full exit, earn-out or continued operational involvement.

Explore our specialist acquisition routes

For founders in ecommerce and digital marketing, we have dedicated information explaining our sector experience, preferred business profiles and approach to structuring a transaction.

Smarter Ecommerce

Business owners and founders

Sell your e-commerce business

Partner with experienced ecommerce founders and operators who understand online retail, digital acquisition, technology, logistics and customer experience.

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Smarter Marketing

Agency owners and founders

Sell your marketing business

Join a growing network of specialist agencies with shared capability across paid search, SEO, social, CRM, content, creative and digital production.

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Start with an informal conversation

If you are considering the sale of part or all of your business, we would be happy to discuss your current position, ambitions and possible options.

The first conversation is informal and confidential, with no obligation. It is simply an opportunity to establish whether there may be a strong fit between your business and Smarter Capital.

Do you want to grow and exit your business?

We are looking to acquire profitable businesses across Software, Ecommerce, Health and Wellbeing, Digital Marketing, Packaging, Nature and IT that have clear growth potential.

Get in Touch

Let's build what's next.

If you are exploring a sale, looking for a growth partner or planning your longer-term exit, we would be pleased to start a confidential conversation.